Your Dollars at Work


Walkin’ The Walk! A Peek at This Year’s Walk from Paul!

Dear Weekend Participants,

The most powerful force on earth is a large group of over 4,000 women and men with a just cause who decide they want to change the world. This is the best and most accurate description of the Shoppers Drug Mart Weekend to End Women’s Cancers that I can think of. September 6 and 7, 2014 will mark the Twelfth year of the Walk. It is going to be the best Weekend ever!

More than $141 million dollars have been raised by the remarkable women and men of the Weekend to End Women’s Cancers. The walking is not easy…..32 km on Saturday and 28 km on Sunday for a grand total of 60 km for the two day walkers. Fundraising is also challenging in that a two day walker must raise $2,000 and one day walkers commit to raising $1,250.You are fully supported with fundraising and training advice from the time you register! Anyone can do The Walk- we have 16 year old students who do the walk, and the amazing 100-year old Kitty Cohen. This is truly a walk for all walks of life!

So why do these brave and spirited women and men sign up to walk? As Johnny Reid sings so brilliantly, because “They want to change the world.” We all want to Conquer Cancer In Our Lifetime…..and particularly we want to End Women’s Cancers in Our Lifetime! We have made significant progress at the Princess Margaret Cancer Centre in women’s cancers research, clinical enhancements and survivorship programs, but there is more to be done, and we need your help. We are one year into our Billion Dollar Challenge, which is a five-year initiative to help revolutionize cancer care by creating a new gold standard of Personalized Cancer Medicine at The Princess Margaret. Every patient is unique. Every patient's cancer is different. So it follows that individualized treatment will get the best results. As one of the top 5 cancer research centres in the world, The Princess Margaret has the responsibility to lead the way in improving the standard of care for patients in the province, across Canada and around the world. Changing the paradigm of cancer medicine requires a major investment. The donations you give to The Princess Margaret over the next 4 years will make Personalized Cancer Medicine a reality.

The Shoppers Drug Mart Weekend to End Women’s Cancers 2014 at Rogers Centre is not to be missed! We invite each and every one of you to bring a friend, register today and walk with us in 2014!

Get ready, veteran walkers, for some exciting changes and delightful surprises. Newbies, get ready for a weekend that will change your life. I can’t wait to see you and start walking!!!! See you on September 6 and 7!

Warm Regards,

Paul Alofs (11 Year Walker)
President & CEO

Watch how your fundraising has made a difference here or click on the image to read and download our full report of how we're using your fundraising to help end women's cancers: